Keno SA

Pointing Keno players in the right direction 

Keno is a game Aussies love to play almost anywhere. 

It’s available at literally hundreds of locations around South Australia. Licensed venues, the news agencies, and even the hairdressers. 

A chance to win is around almost every corner, but people just didn’t know where to find them. With a new game every 3 minutes, we needed them to take a couple of minutes out of their day, to stop off and play. 

So, we used an instantly recognisable symbol of the game - the iconic Keno pencil to point them in the right direction. We stopped people in their tracks, gave them a smile, and a chance to win a million bucks. 

Now that’s a win-win