Act for Kids
One less present is an initiative which asks just that – for Aussie families to buy one less Christmas present this year, and instead give the money to kids at risk of child-abuse and neglect.
The heart of the campaign is a two-minute, captivating film of kids being asked what they want for Christmas, then being asked what they would give away to kids who aren’t so lucky.
One Less Present app.
The OLP app allowed families to search for gifts they wanted to ‘give up’. They could then donate the exact price of the gift directly to Act for Kids.
Social Media and Direct Mail
Outdoor
